Preflight: An essential key to effective web design (Part:2)

This is Part 2 of Preflight in Web Design. Part 1 can be found here

4- Write a Creative Brief:

Creative Briefs are an essential part of preflight. This is especially true if you work within a team. A creative brief, as the name implies, determines a project’s life cycle and its deliverables; providing measurable milestones which allows you, and your client, to track the projects progress.

A typical brief would contain the following headings:

Project Title:

Company:

Creative Brief Date:

Version:

Project Deadline:

Team Leader:

Team List:

Project Summary:

Target Audience:

Perception/Tone/ Guidelines:

Communication Strategy:

Competitive Positioning:

Single Minded Message:

Supporting Notes:

1- Clearleft has compiled a very good doc

I will discuss, in more depth, the creation and use of Creative Briefs in subsequent articles – Watch this Space!

5- Sitemap:

The sitemap is the website’s blueprint. It shows all the pages found within a website and the links between those pages.

6- “Draw” a primary wireframe

This simple process, using a pencil and paper, provides a visualization of the website and its layout. It’s a good practice to use awhite board to portray the website’s homepage. Use pieces of paper to represent each section found on the page, such as: The navigation bar, header, search box, content placeholder, etc. It’s very important that the board is prominent and visible all the time which will allow constant refinement of the site.

That’s it, that was Preflight in Web Design. Do you agree with the article? or do have a different view? feel free to leave your comment.

Mar201022

Ayman Aboulnasr

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